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BrandingBasic Guidelines for Web Use

Branding Colors and Fonts

The following branding colors and fonts are approved for use in College of The Albemarle’s (COA) digital products, websites and emails.

Accessibility requirement: To help make our content accessible to people with disabilities, format documents and graphics using high contrast. For example, add black text to a white background or light-colored elements to a dark background. Visit the Section 508 of the Rehabilitation Act website for tips on how to create accessible digital content.

Colors

Primary Palette

Color CMYK (print) RGB (digital) Hex (color picker)
Bright Blue 89, 49, 0, 0 0, 117, 191 0075BF
Dark Blue 87, 68, 23, 6 56, 88, 136 385888
Orange 0, 86, 99, 0 255, 70, 17 FF4611

Secondary Palette

Color CMYK RGB Hex
Grey 52, 44, 43, 8 125, 125, 126 7D7D7E
Dark Grey 62, 54, 58, 30 89, 88, 84 595854

Fonts

Headings

Aleo

“Aleo” is a serif (footed) font for large headings. “Georgia” is the alternative heading typeface for web use.

Body Text

Gotham

“Gotham” is a sans serif font for use in body text. “Helvetica” or “Arial” are the alternative body typefaces for web use.

Branding Guide

If you’d like a PDF file containing our complete branding guide — which includes details about COA’s logo and its use — send an email to webmaster@albemarle.edu with the subject line “Branding Guide.”