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College of The Albemarle Launches New Outreach Efforts to Attract Adult Learners with Better Skills. Better Jobs. Better Future. Campaign

Elizabeth City, NC – College of The Albemarle has launched a new online information site, as well as a digital advertising campaign, to quickly and efficiently share job training programs and college information with adults all across the region.

Interested adults are encouraged to visit to learn more and to sign up to connect directly with the college.

“In just a matter of months on our campuses, adult learners can acquire the skills, credentials, and degrees they need for a better job, better pay, and an even brighter future for themselves and their families,” said Dr. Jack Bagwell, President of College of The Albemarle. “Our goal is to connect and inform as many adults as possible about the variety of fast, flexible, and affordable education and job training programs that we have to offer and help remove any obstacles along the way.”

Part of the Better Skills. Better Jobs. Better Future. initiative includes direct outreach to adults who previously earned some college credits, but left without a degree or certification; special community events and earned media promotions; digital marketing and advertising, and customized materials designed to quickly help more adult learners reconnect and re-enroll.

Everyone knows the vast majority of higher-wage jobs today require more than a high school diploma, but unfortunately less than half of North Carolinians, between the ages 25-44, have the education and training needed to fill these jobs. Meanwhile, employers across the region are frantically looking for the skilled talent needed to fill current jobs.

That is why College of The Albemarle, the John M. Belk Endowment, myFutureNC, and several other state and local partners are working together to launch the special outreach campaign to attract even more adult learners back to college.

“We know that many in our state are looking for new challenges or a fresh start, and we believe our community colleges are a great place for their journey to begin. Our goal is for all North Carolinians to have access to an education that will lead to skills, credentials, and degrees, and ultimately the opportunities to achieve their dreams and to help meet the workforce needs across our state,” said M.C. Belk Pilon, President and Board Chair of the John M. Belk Endowment.

For information, please contact Tammy W. Sawyer, COA Director of Communications and Marketing, at [email protected] or 252.335.0821 ext. 2420.